Global Campaign
rOtring redefines its focuses on the core markets of fine writing, education and office. rOtring communicates its philosophy with an extravagant, highly emotional brand campaign in Europe, Asia and North America.
rOtring redefines its focuses on the core markets of fine writing, education and office. rOtring communicates its philosophy with an extravagant, highly emotional brand campaign in Europe, Asia and North America.
The rOtring XONOX is introduced; a roller-point with needlepoint tip and free-flowing ink.
The success of the ArtPen calls for an ArtPen Millennium range. From 1994 – 2000, a new ArtPen Millennium limited edition was brought out each year, as collector’s items, presented as both signs of the [...]
The new rOtring 800 line underscores the company’s determination to become a major player, with unique products and an independent design philosophy.
The characteristics of the Tikky mechanical pencils are successfully transferred to fountain pens and ballpoints. The feather-light metal 400 series writing instruments - later known as the rOtring Esprit - give a fresh new sensation [...]
The debut of the rOtring 600 marks the company’s entry into the upscale writing instrument market, setting a new standard in 80s accessories du jour. The 600 was designed with a hexagonal barrell to prevent [...]
Customized multi-functional writing instruments. These instruments were designed in cooperation with users to meet their specific needs. The result is comfortable rOtring Multipen technology enabling the choice of a pen or pencil point by selecting [...]
rOtring builds up a network of subsidiaries in globally with the purchase of rOtring Portugal Ltda. and KOH-I-NOOR Hardtmuth S.p.A. in Italy and the establishment of rOtring France S.A., rOtring Hellas GmbH and rOtring Espan?a [...]
The rOtring ArtPen debuts. The calligraphy fountain pen expands to take up a massive portion of the market for writing instruments; and the art of penmanship; once again becomes celebrated.
The new rapidograph technical pen set new standards in technology and performance with the invention of the capillary cartridge. This new development makes Rapidograph technical ink pens even easier to use and further improved the [...]
The new global trademark for rOtring and Koh-I-Noor's plotter pen systems is launched. Rapidoplot becomes the worldwide brand for rOtring plotter accessories.
The 80s users in the development and sales of the first computer-controlled lettering machines; and the rOtring NC-scriber was born